PROJECT 01
VecTive Reimagined: A Smarter, Faster Booking Experience
A user-focused redesign boosts booking speed, mobile visits, and platform usability.
01
Overview
Vectare, a transport-technology company, has an online school transport booking platform called VecTive, with over 58,000+ users, serving 150+ clients. The platform has hundreds of useful features which have been implemented over the past 6 years.
Streamline navigation and enhance the website’s aesthetic appeal
Modernise the booking platform for ease of use and improved functionality
Reflect the innovative nature of Vectare’s services.
02
The Challenge
The existing website was outdated, poorly structured, and difficult to navigate. The booking platform was clunky and did not meet modern usability standards, frustrating users. There were three user groups—parents, school staff, and Vectare customer service—with different needs.
The biggest challenge was ensuring the design and color scheme worked across various school brandings, requiring careful coordination with stakeholders.
The biggest challenge was ensuring the design and color scheme worked across various school brandings, requiring careful coordination with stakeholders.
05
The Outcome
The redesigned booking platform reduced completion times by 40%, while mobile visits increased by 80%. The improvements also justified a 20% price increase, as the platform’s key features became more accessible and user-friendly.
VecTive, previously underappreciated despite offering a wide range of features, gained a competitive edge with the enhanced user interface, making it more attractive and easier to use.
VecTive, previously underappreciated despite offering a wide range of features, gained a competitive edge with the enhanced user interface, making it more attractive and easier to use.
